PHEED THE CITY was an idea presented to us by local hip hop artist Phee the Emcee. He wanted to organize a hip hop charity event to raise money to feed families on Thanksgiving. For this project we came up with the idea for everything to be illustrated in a pop-art style. We created artwork for all of the flyers and give-aways used at the event. We used bright colors and illustrated traditional Thanksgiving food items to help PHEED THE CITY get the attention it deserved. His goal was to feed 10 families and with the help of our services in bringing awareness to his cause he was able to feed 20 families and secure donations from local small businesses.