Project Description

Case Study: Crane Fitness & Photography

Tyra Crane is a personal trainer and photographer. Her effective one on one training methods have garnered her success and increased her clientele. Since her business was growing she decided to build her own website that allowed customers to schedule training sessions and photoshoots directly on her site. Once she had her website up and running she realized the origami logo she had made for her eight years ago needed a modern touch. She loved her logo so we kept the idea and simply refreshed its design. We created an origami crane, added detailed lines of the creases and picked an earth-tone color palette to represent her brand.


Color Logo

I first came to Future Vintage to help me design a logo for my personal training business.  I had no idea what I wanted or how to go about designing a logo.  I gave them absolutely no direction or ideas.  They were awesome and so creative.  My company name is Crane Fitness so Future Vintage designed an origami crane as my logo.  Needless to say I fell in love with it.  That was such an original take and play off my company name.  I used that logo for many years. When I decided to update and freshen up my website I also wanted to update and freshen my logo so of course I went back to Future Vintage.  Again they were amazing.  I told them that I really hated to lose my origami crane because I just loved that logo. I was pleasantly surprised when they kept the theme of my original logo but gave it a new modern twist.  I absolute love their work at Future Vintage.  They are so helpful, creative and always have on time delivery of their products.

Conceptual Design Samples

Initial Concept Planning

We begin our logo design process by creating a few different sketches using information we’ve gathered during our meeting with you. We incorporate colors and designs that represent your brand and your personality. Once we have a few sketches we like, we chose the ones we think best fits your brand.

Draft Review & Revisions

Keeping you involved is important to us. Since this is a collaborative process, we will send you the sketches we think will best suit your brand and your needs. We encourage your feedback and determine if any revisions need to be made.

Final Delivery

Once a final decision has been made, we will send you your style guide, assets and logo in a variety of formats.

Build Your Brand

Strong Brands = Excellent Results

Your brand is what people recognize when they think of your business. Because it is one of the most important aspects of your business, it needs to be strong and memorable. We know how important it is to stand out in the crowd. We treat your brand as if it were ours. Together, we can create a brand that is unique, memorable and drives results.