We’ve come across many start-ups and small business owners who don’t really understand the importance of having a well-built website. They know having a website is a necessity, but don’t quite grasp the value of quality. Your website is often the first impression of your business that prospective clients encounter. And trust us, first impressions are everything.
Many veterans of the branding world will testify the importance of a well-designed website, but not everyone can back up that claim with more than vague, seemingly obvious reasoning. However, as explained in a 2015 Forbes article titled Understanding The Full Impact Of Web Design On SEO Branding And More, web designer Joseph Putnam’s quest to find solid answers to these claims led him to a research study that resulted in some shocking conclusions.
The study involved 15 participants who were directed to perform online searches for health information that was relevant to them. They then pointed out websites that they mistrusted, and were asked to explain their reasoning.